Think Differently

I finally found time on this Friday night to read articles of interest to me. Came across this post by Valeria Maltoni: Leading Brands Lead.

She pointed out 3 things that leading brands have, which are
1) Ability to improvise
2) Focus on one or two things that set them apart: Niches
3) They spend more time on things that count: their customers.

It was a delightful post overall, and it truly brings out the beauty of marketing - simple to understand yet sophisticated to achieve.

The part of the post that grabbed my attention was this advertisement.

It was just so inspiring, about thinking differently. On the personal front, it provoke many thoughts in me, allowing me to relate what was said and applying it to my personal life. And now, whenever I think of doing something inspirational, I will think of this ad and I will think of Apple. Simply splendid.

Marketing is not about how great your product is, it's really about how you can connect with the customers with your products and bringing in positive associations, like what Apple did perfectly with the ad above.